"In the middle of difficulty lies opportunity" Albert Einstein
The sales process starts at the top of the funnel with Marketing 'drumming up interest' and sales reps creating opportunities. Without this there is no deals to close, no customer retention or revenue generated so it makes you wonder why we don't treat it like gold.
There could be various reasons why your company struggles in this area, whether your new to the market or have a high turnover of staff so reps are never really fully ramped up at creating qualified revenue generated opps.
CreateOrClose can help you move into a new market or become an extension to your sales team to ensure the numbers at the top of the funnel match the numbers you expect to see at the bottom.